NEW YEAR THOUGHTS

Previously published on the blog:

After twelve years of blogging, I’m looking for ways to keep content fresh for you and enjoyable for me to create. Personally, I think all platforms are currently over saturated. The amount of information coming at us from all angles is overwhelming. Blogging ten years ago found an audience looking for fresh voices and editorial content not created from marketing metrics. As the space grew, stores began producing similar content and magazines shifted priority from print to digital. And now were at a place of too much of everything.

I’m looking back at my original posts to remind myself of what made it so fun. The content was different then. I loved sharing unique editorials from international magazines before globalization narrowed that market to a streamlined vision. Remember the days of Emmanuelle Alt at Vogue Paris, Franca Sozzani at Vogue Italia, Christiane Arp at Vogue Germany and Alexandra Shulman at British Vogue? Their vision specifically defined each publication’s content and it was unique. Now they’re unified under a global Conde Nast and frankly quite boring. And all of the moodboards? The ones I posted in 2013 are just as relevant today which makes me wonder why create new? Not much changes when you’ve been committed to understated, classic style. It’s with these thoughts running through my head and the onslaught of content that has me questioning what feels worthy of anyone’s time to read. I am looking at 2025 as the year to experiment and renew the spark. I have some ideas but I’d love to hear your thoughts.